Kim Kardashian new KKW Fragrance: From chocolate casing to the unusual tools – here's all the over the top ways Kim is promoting her new project

Kim Kardashian West launches second KKW Fragrance line

Kim Kardashian West launches second KKW Fragrance [Getty]

Kim Kardashian West released a new perfume collection titled Kimoji Hearts under her label KKW Fragrance on February 1, 2018, which are named BFF, BAE and Ride or Die, to celebrate Valentine’s Day, which is celebrated on February 14. 

The Keeping Up With The Kardashians star’s latest venture marks her second fragrance capsule since launching her first trio of scents Crystal Gardenia, Crystal Gardenia Citrus and Crystal Gardenia Oud last year. 

It is safe to say Kim’s – who has four-year-old daughter North, two-year-old son Saint and baby Chicago with husband Kanye West – recent beauty project has attracted a LOT of attention since its launch by fans, as well as from her “lovers and haters” who were sent a sample. 

From the edible chocolate packaging the perfumes are encased in, to the unusual tools the products come with, here are all the OUTRAGEOUS details about the mogul’s perfumes.

Kim Kardashian West KKW Fragrance

Kim Kardashian West new Kimoji Hearts perfume from KKW Fragrance [Instagram]

Kim Kardashian’s edible packaging 

The 37 year old mogul struck a chord with fans who have a sweet tooth, as she enlisted chef Chris Ford to make the heart-shape case, which encased the perfume, out of thick chocolate. 

The television personality also filled each press sample with the exclusive fragrance, as well as more candy love hearts, which she documented on her Instagram account. 

However, the special casing is only part of the launch, and unfortunately customers will not received their merchandise in the same lavish way.

Kim Kardashian West KKW Fragrance

Kim Kardashian West KKW Fragrance packaging is made of chocolate [Instagram]

Kim Kardashian includes unusual tool with her new KKW Fragrance items

If the chocolate case, and the miniature love heart-filled box was not enough, Kris Jenner‘s daughter has also included a miniature hammer in each press box so the lucky receiver can smash open the sweet treat and get to the perfume inside. 

Kim has paid extra attention to detail as each hammer has KKW emblazoned on each head.

Kim Kardashian West KKW Fragrance

Kim Kardashian West KKW Fragrance [Instagram]

Kim Kardashian’s innovative bottle 

The reality star is all about thinking outside the box – quite literally – as she decided to make the perfume bottle in the shape of her love hearts. 

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To add an extra special touch the mother-of-three opted for three different shades for each bottle, pink, purple and blue. 

Although the bottles are in a full heart shape, Kim’s clever thinking means when the bottle top is removed the perfume looks like a broken heart. 

Kim Kardashian West KKW Fragrance

Kim Kardashian West KKW Fragrance is snatched off the shelves [Instagram]

What does the new KKW Fragrance line smell like?

Kim – who reportedly wants to expand her brood even more – has included a string of very interesting scents in her trio of perfumes, including marshmallow, raspberry nectar and caramel, which will make people’s mouth water after just one spritz. 

BFF perfume contains wild berries, pink rose petals, vanilla, marshmallow and cedar wood. 

Ride or Die’s ingredients are blackberry and plum, night-blooming jasmine, raspberry nectar, as well as caramel and tonic bean. 

While Bae is scented with mandarin and kiwi, jasmine sambac, gardenia blossom, vanilla and sandalwood.

Kim Kardashian's new KKW Kimoji Hearts fragrance

Kim Kardashian’s new KKW Kimoji Hearts fragrance [Instagram]

Kim Kardashian will help you to find the perfect fragrance

Online shopping can sometimes be problematic for customers, especially when it comes to purchasing perfumes as the buyers want to smell the product in person. 

But Kim has found a way to combat that issue as she has created a quiz for consumers to find the fragrance that best suits their preferences. 

Kim has revealed her KKW fragrances Ride or Die, Bae and BFF are exclusive for the annual romantic holiday, and will not be restocked once they sell out. 

Fans who have their eyes on the products have got to get in quick as the new merchandise is selling out already after just a few hours on sale. 

Kim threw shade at her 'haters'

Kim threw shade at her ‘haters’ [Kim Kardashian/ Instagram ]

Kim Kardashian throws shade with new fragrance launch

Kim hit out at those who are not in her good books with the launch of her new three scents, as she made a list of three categories who she will send the products to reigniting her feud with Taylor Swift.

The star took to her Instagram account to reveal her “haters” on green notes, next to her  “ride or die” and “BFFs” listed on pink paper. 

Fans can now also boast youthful looking skin like Kim as well as smell like her. 

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