Phillip Schofield shocks Holly Willoughby with his reaction after he eats the world's hottest chilli crisp

Watch the moment Phillip Schofield eats the world's hottest chilli crisp

Watch the moment Phillip Schofield eats the world’s hottest chilli crisp: Holly Willoughby couldn’t hide her shock as Phillip Schofield began to eat the chilli crisp [ITV]

Throughout the latest episode of This Morning , the TV presenter insisted that he would have a taste of the single Carolina Reaper chip that is made using the world’s hottest pepper.

Having tried to get Holly Willoughby to do the challenge with him, Phillip ended up doing it by himself.

Explaining how he had to wear rubber gloves to unpack the spicy savoury snack, Holly recoiled in horror as her co-star unpacked it and put the crisp in his mouth in one go.

While his initial reaction wasn’t out of the ordinary, Phillip began to cough as he tried to verbalise what he was feeling.

Watch the moment Phillip Schofield eats the world's hottest chilli crisp

Watch the moment Phillip Schofield eats the world’s hottest chilli crisp: Phillip explained what was happening to him as he finished the crisp [ITV]

Watch the moment Phillip Schofield eats the world's hottest chilli crisp

Watch the moment Phillip Schofield eats the world’s hottest chilli crisp: The host admitted that he started to feel pain [ITV]

“It starts of with a chilli flavour and then it gets hotter and hotter and hotter,” he explained.

Unable to believe what she was witnessing, Holly asked him what else he was experiencing to which Phillip explained that he could feel all the pores on his face open up.

“It’s really very painful,” he added.

“My tongue is really really on fire and it’s getting worse. It’s building.”

Watch the moment Phillip Schofield eats the world's hottest chilli crisp

Watch the moment Phillip Schofield eats the world’s hottest chilli crisp: The star explained how his pores had opened up and how his tongue was on fire [ITV]

Despite appearing to get more uncomfortable, the presenter refused Alison Hammond’s offer of ice cream or milk to help soothe the pain.

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“I’m not doing any of that,” he declared.

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But as the show came to a close and Holly told viewers what they could expect from the new episode, Phillip began to show signs of pain.

Fans of the show were quick to praise Phillip for his resilience with one viewer branding him the “ninja of daytime TV.”

Watch the moment Phillip Schofield eats the world's hottest chilli crisp

Watch the moment Phillip Schofield eats the world’s hottest chilli crisp: Phillip refused to have anything dairy to calm the heat down [ITV]

However, some viewers were left annoyed as the show came to an end before they could see how long Phil lasted.

This Morning continues on ITV, weekdays from 10.30am.

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